buzzn - Branding, Social Media Strategy & Packaging Design

GOAL

Plan and design logo and brand guidelines, packaging design and social media content and strategy for buzzn - a CBD wellness brand. buzzn founder Minchul An is a certified cannabis registered pharmacist. Now, he works to make CBD products accessible and delicious for both humans and pets! Their mission is simplifying CBD wellness for the modern lifestyle.

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EXECUTION

phocus started with developing a trendy and functional wellness aesthetic for the buzzn logo, a completely revamped look. A clean mint color combined with a rich and royal purple give this brand a unique elegance and playfulness at the same time. Creative design was worked into the packaging by incorporating fun and informative infographics as well as clever copy and product naming strategies.

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RESULT

A hip and modern trademark logo and identity mark featuring the simple font families of Butler and Din Din combined with a celtic symbol meaning happiness. buzzn is now available at the following stores:

Bushwick Bark - 175 Knickerbocker Ave, Brooklyn, NY 11237

Ps9 Pets - 169 North 9th Street, Brooklyn NY 11211

Love Thy Beast - 300 East 5th St New York, NY 10003

Love Thy Beast - Hudson Valley NY

TAGS - 76 North 4th St Brooklyn NY 11249

Montclair Feed - 204 Bellevue Ave Montclair NJ 07042

Brookdale Pet Center - 1054 Broad St Bloomfield, NJ 07003

Come Back Daily - 381 Broadway NY, NY 10013